Who are the ones behind etc by etcetera?
The creative sight:
She is the designer and creator of etc by etcetera. Since she was a little girl, she dreamed to make her way into the fashion industry through her designs and creativity, so she left Madrid to move to the fashion capital city, Paris, to study Design and be able to apply all this energy on it. In here, she also discovers the fundamental role of the sustainability not only in the environment, but also in the whole society.
As a crowning dream, in 2016 ETC by Etcetera is born, where she start to embody her vision of the fashion and also a different way of doing business.
The business perspective:
As a recent incorporation to the brand, Patricia comes to reinforce and consolidate the boost of the business. After having her first experiences with the entrepreneurship world in the university years, she jumped into the international corporations world as strategy consultant, where she tasted the whole picture of business. Finally, at the end of 2017 she joins ETC by Etcetera, convinced of the need of a new sustainable model in the fashion industry, and after fall in love with Esperanza’s designs.